Development of a User-Friendly Data Collection and Marketing Consent Platform

The client faces challenges in efficiently capturing user contacts and personal data to facilitate targeted marketing efforts. Existing processes lack automation, leading to manual errors and low engagement in data collection forms implemented on their digital platforms.

A mid-sized international company specializing in software development and digital marketing solutions, serving professional clients worldwide.

• Implement a streamlined digital form system for capturing user contact information and consent.
• Automate and personalize the delivery of marketing materials based on user data processing.
• Increase user engagement and form submission success rate by optimizing user experience.
• Ensure compliance with data protection regulations and secure handling of personal data.

• Intuitive user interface for data entry and consent confirmation.
• Backend system for storing, managing, and processing user data securely.
• Automated distribution of tailored marketing materials via email or other channels.
• Notification system confirming successful form submission and further communication.
• Administrative dashboard for monitoring submissions and managing marketing campaigns.

• Email marketing platforms for sending personalized marketing materials.
• CRM systems for managing contact data and segmentation.
• Compliance modules for data privacy and consent management.

• High availability with 99.9% uptime to ensure continuous data collection.
• Data security protocols complying with GDPR and other relevant standards.
• Scalability to support increasing user submissions without performance degradation.
• Responsive design to ensure accessibility across devices.

The new system is expected to significantly improve data collection efficiency, increasing form submission rates by at least 30%. Automating the marketing outreach is projected to enhance user engagement, leading to a 20-25% increase in marketing campaign effectiveness. Enhanced data security and compliance will mitigate risks and build greater user trust.