The client lacks a robust eCommerce platform to effectively target niche markets such as hobbyists and students. Existing sales channels are insufficient, and their current website does not offer automation or an engaging, easy-to-navigate interface, leading to potential lost sales and difficulty in competing with emerging international competitors.
A mid-sized manufacturing company specializing in custom PCB board production, targeting hobbyists, students, and professionals seeking an easy-to-use online ordering experience.
The implementation of this eCommerce platform aims to significantly increase targeted sales within niche markets, improve customer engagement, and streamline order processing. Expected outcomes include higher conversion rates, better customer satisfaction, and a competitive edge over international rivals, similar to an increase in online sales and operational efficiency observed in similar projects.