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Development of a User-Friendly Cost Estimator and Feedback Platform for Social Media Service Providers
  1. case
  2. Development of a User-Friendly Cost Estimator and Feedback Platform for Social Media Service Providers

Development of a User-Friendly Cost Estimator and Feedback Platform for Social Media Service Providers

triare.net
Media
Advertising & marketing

Identifying Challenges in Client Engagement and Cost Transparency for Social Media Software Providers

The client faced difficulties in efficiently capturing potential customers' project scope through an accessible online estimate form. The existing process lacked streamlined communication channels and real-time interaction, hindering lead conversion and user satisfaction. Additionally, there was a need for a comprehensive contact and location management system to support multi-regional operations across the US, UK, Germany, and Ukraine.

About the Client

A media service provider specializing in social media solutions, with a focus on offering accessible estimate tools and feedback mechanisms for clients across various regions.

Goals for Enhancing Client Engagement and Operational Efficiency

  • Implement an interactive, multi-step cost estimation form to simplify project quoting and capture detailed client requirements.
  • Develop a dynamic contact management system supporting multiple regional offices with accurate address and communication details.
  • Facilitate prompt follow-up and communication with potential clients through integrated contact channels.
  • Improve the overall user experience on the website to increase lead conversions and client satisfaction.

Core Functionalities for the New Social Media Service Estimation Platform

  • A simple, multi-question form that guides users through project details to generate accurate cost estimates.
  • An integrated contact database supporting multi-regional addresses with centralized management.
  • Automated follow-up system to promptly contact potential clients after form submission.
  • Responsive website design to ensure accessibility across devices.
  • Security measures to protect client data and ensure compliance.

Preferred Technologies and Architecture for System Development

Web technologies (HTML, CSS, JavaScript)
React or Angular for frontend development
Node.js or Python for backend API services
Cloud hosting (e.g., AWS, Azure) for scalability
Secure database solutions (e.g., PostgreSQL, MySQL)

Necessary External System Integrations

  • Email service for automated communication and follow-ups
  • CRM or contact management system for maintaining client information
  • Analytics tools to track user interactions and form performance

Key Non-Functional System Requirements

  • System scalability to handle increasing user traffic and form submissions.
  • High performance for real-time data processing and response times under 2 seconds.
  • Security compliance for handling personal and contact information.
  • Mobile responsiveness and cross-browser compatibility.
  • Availability of support and maintenance for ongoing updates.

Expected Business Impact of the New Estimation and Contact Platform

The implementation of an interactive cost calculator coupled with an efficient contact management system is projected to significantly enhance lead capture rates, reduce customer dropout during the inquiry process, and improve overall user satisfaction. Anticipated outcomes include increased conversion of website visitors to qualified leads, streamlined communication workflows, and expanded operational reach across multiple regions, leading to higher revenue and market responsiveness.

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