Development of a User-Friendly Corporate Website with Advanced Content Management and Analytics Integration

The client required a simple and user-friendly corporate website capable of supporting extensive company information and product catalog. The existing website posed challenges in ease of updates, with approximately 80% of site updates managed without developer assistance, indicating a need for enhanced content management capabilities. Additionally, the client sought integration of analytics and targeted marketing features to improve engagement and operational insights.

A large manufacturing corporation specializing in the production of raw materials and steel, seeking an optimized digital presence and streamlined content management.

• Create an intuitive website architecture enabling approximately 80% of content updates to be performed independently by non-technical staff.
• Implement an extensive products catalog and company information sections with easy navigation and management interfaces.
• Integrate analytics tools to gather traffic data, enabling personalized content and targeted advertising capabilities.
• Facilitate social sharing features to expand company outreach.
• Ensure the website architecture supports scalability, security, and performance to handle high traffic volumes.

• Content Management System (CMS) enabling non-developer staff to update website content with minimal technical training.
• Comprehensive Product Catalog with search and filtering capabilities.
• Analytics integration for traffic tracking, personalized content delivery, and targeted advertisement display.
• Social sharing features across multiple platforms.
• Cookie consent and data privacy management aligned with regional regulations.
• Responsive design optimized for various devices and screen sizes.

• Analytics tools (e.g., Google Analytics or equivalent)
• Advertising and personalization modules
• Social media sharing APIs
• Cookies and privacy management systems

• High scalability to accommodate growth in traffic and content (~80% management efficiency goal)
• Fast page load times across devices (performance targets to be defined)
• Robust data security and privacy compliance, especially regarding cookie and user data management
• Reliable uptime with 99.9% availability

The new website aims to empower non-technical teams to manage content efficiently, reducing dependence on developers for up to 80% of updates. This will lead to faster content deployment, improved user experience, and enhanced engagement through personalized content and targeted advertising. Overall, the project is expected to strengthen brand presence, support marketing efforts, and improve operational agility.