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As a new fintech startup, Fundid struggles to validate the market need for its Business Building Card and grant-matching tool. The company lacks systematic methods for user research, faces difficulties recruiting participants for testing, and requires foundational support to build an in-house research team. Female entrepreneurs under $1M in revenue face systemic barriers in accessing capital and financial tools, creating urgency to address these pain points effectively.
A fintech startup focused on empowering female entrepreneurs through accessible funding solutions and financial tools
By addressing systemic barriers faced by female entrepreneurs, this platform is projected to reduce grant application time by 60% while increasing funding access rates. The integrated research capabilities will enable continuous product-market fit validation, reducing development risks by 40%. Successful implementation positions Fundid as a market leader in women-focused fintech solutions, with potential to capture 25% of the underserved small business segment within three years.