Development of a User Engagement Mobile App for Non-Profit Fundraising and Donor Retention

The organization faces difficulty in retaining casual donors and converting one-time participants into ongoing supporters. Despite successful initial engagement through large prize draws and campaigns, there is a need for a dedicated mobile platform to nurture relationships, deepen engagement, and support scalable, long-term fundraising efforts.

A medium-sized non-profit organization that orchestrates large-scale fundraising campaigns through prize draws, aiming to increase long-term donor engagement and support for various charitable causes.

• Design and develop a mobile application to facilitate continuous engagement with donors and potential supporters.
• Enable personalized notifications, campaign updates, and account management to encourage repeat interactions.
• Implement segmentation and A/B testing to understand user preferences and tailor experiences accordingly.
• Achieve a high download volume and active user base to support ongoing fundraising initiatives.
• Drive substantial funds raised through increased user retention and repeated participation.

• Native onboarding flow for simple registration and sign-up process.
• Centralized dashboard for exploring featured fundraising campaigns and prize draws.
• Push notification system delivering personalized updates, reminders, and promotional content.
• User segmentation and A/B testing framework to evaluate different app versions and user preferences.
• Account management tools enabling users to view their participation history and donation status.

• User account systems for authentication and profile management
• Campaign management backend for real-time updates
• Notification delivery services for personalized engagement
• Analytics platforms for testing and user behavior tracking

• Fast deployment within a 9-week timeframe to enable early user testing and feedback
• Scalability to support hundreds of thousands of downloads and active users
• High performance with minimal latency in notifications and updates
• Robust security for user data and transaction safety

The mobile app aims to significantly boost donor engagement, with targeted downloads exceeding 250,000 in initial phases, and to facilitate the fundraising of over £5 million within key campaign periods. It is designed to foster deeper supporter relationships, increase repeat participation, and support the organization’s scalability for future growth and impact.