Development of a User Engagement and Data Collection Platform for Marketing Optimization

The client faces difficulties in effectively collecting user contacts and personal data through online forms, resulting in limited marketing reach and insufficient data for personalized outreach. Their current system lacks seamless integration with marketing channels and efficient data processing, affecting lead generation and customer engagement efforts.

A mid-sized international company specializing in full-cycle software development, serving clients worldwide across various sectors, seeking to enhance their marketing outreach and data collection capabilities.

• Implement a secure and user-friendly contact collection system to increase form submissions.
• Integrate personalized marketing material delivery based on collected user data.
• Develop an automated system for processing and storing user data efficiently.
• Enhance data privacy compliance and ensure secure handling of personal information.
• Enable scalable marketing outreach to improve engagement rates and generate higher quality leads.

• Secure contact form with input validation and data encryption to protect user information.
• User consent management module aligning with data privacy regulations.
• Automated email notification and confirmation system upon form submission.
• Integration with a customer relationship management (CRM) system for data storage.
• Backend data processing module for organizing and analyzing collected data.
• Admin dashboard for managing contacts, monitoring submissions, and configuring marketing parameters.
• Responsive design compatible with desktop and mobile devices.

• CRM system for contact data storage and management.
• Email marketing platform for automated campaign delivery.
• Analytics tools for tracking form engagement and conversions.

• System should handle at least 10,000 form submissions per day with minimal latency.
• Data encryption at rest and in transit to ensure compliance with privacy laws.
• System uptime of 99.9% with robust backup and recovery procedures.
• Responsive interface optimized for various device types.

The new data collection and engagement platform is expected to significantly increase form submission rates by over 50%, improve the quality and personalization of marketing outreach, and ensure regulatory compliance, ultimately leading to higher conversion rates, expanded customer base, and more efficient marketing operations.