Development of a User Engagement and Data Collection Platform

The client faces difficulties in effectively capturing user contact information and preferences, resulting in suboptimal marketing outreach and limited insights into user behavior. Existing forms lack automation and integration, leading to poor user experience and data accuracy issues.

A mid-sized professional services firm aiming to enhance client interactions and marketing outreach through digital channels.

• Implement an online contact collection system ensuring high form submission success rates.
• Automate the process of sending overview materials via email upon form completion.
• Ensure compliance with personal data processing regulations for personalized marketing.
• Create a centralized database for storage and management of collected contact data.
• Achieve improved marketing engagement metrics, such as increased email open rates and lead conversions.

• Secure contact form with data validation and CAPTCHA integration to prevent spam.
• Automated email system to send informational materials upon successful form submission.
• Personal data processing consent capture and compliance with relevant privacy regulations.
• Backend database for storing and managing contact information securely.
• Dashboard for monitoring form submissions, email delivery status, and user interactions.
• Responsive design ensuring accessibility across devices and browsers.

• Email delivery services (e.g., SendGrid, SES) for automated email dispatch
• CRM or marketing automation platforms for lead nurturing
• Privacy management tools to ensure compliance with data protection laws

• System scalability to handle up to 10,000 form submissions per month
• High availability with 99.9% uptime
• Data security compliant with GDPR and other privacy standards
• Response time under 2 seconds for form submissions and dashboard queries
• Responsiveness for mobile and desktop devices

The new platform is expected to increase contact data collection efficiency by over 30%, improve email engagement rates by at least 20%, and enhance overall marketing ROI. Additionally, the automation and integration capabilities will reduce manual data entry errors and operational overhead, supporting better decision-making and customer relationship management.