Development of a Unified Supplier and Campaign Management Portal for Retail Business

The client requires a centralized platform to serve as a comprehensive hub for suppliers, merchants, and monetization teams. Current processes are fragmented, hindering effective communication, brand promotion, and campaign management. The absence of a unified portal impedes efficient workflow and limits visibility into program participation, campaign assets, and reporting metrics. The client needs this portal to streamline external supplier interactions and internal process workflows, with phased development to ensure timely deployment for strategic events.

A large retail corporation with a significant network of stores and suppliers, seeking an integrated digital platform to manage supplier relations, marketing campaigns, and internal processes.

• Develop a web-based management portal that centralizes communication, branding, and campaign activities for suppliers and internal teams.
• Enable seamless management of campaign and event workflows, including file sharing, reporting, and performance tracking.
• Deliver a minimum viable product (MVP) focused on external supplier engagement within a defined timeline aligned with key industry events.
• Enhance internal process coordination for campaign planning, execution, and reporting, ensuring scalability for future functionalities.
• Achieve high system performance, usability, and security to support a large user base and sensitive data management.

• Supplier Portal: A dedicated interface for suppliers to access program information, advertising opportunities, and campaign dashboards.
• Campaign and Event Management: Tools to create, plan, execute, and monitor marketing campaigns and events with effective workflow management.
• File Repository: A centralized space for storing and sharing campaign assets, reports, and documentation.
• Reporting & Analytics: Dashboard for real-time tracking of campaign performance, engagement metrics, and KPIs.
• User Role Management: Granular access controls for different user groups, including suppliers, marketers, and internal staff.
• Notification System: Automated alerts and updates for upcoming events, campaign milestones, and reports.

• External CRM systems for client-supplier communications
• Campaign analytics tools for performance tracking
• Document storage services for asset management

• System scalability to support increasing users and data volume
• High performance throughput with minimal latency
• Security measures for sensitive business data and user information
• Responsive design for accessibility across devices
• Uptime target of 99.9%

The new portal is expected to streamline supplier collaboration, improve campaign efficiency, and enhance brand engagement. Anticipated outcomes include faster deployment of marketing initiatives, centralized reporting leading to better decision-making, and improved stakeholder satisfaction. The project aims to deliver measurable improvements in process turnaround times and campaign performance metrics, ultimately providing a significant return on investment through increased sales and supplier engagement.