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Development of a Unified Real Estate Agent Mobile Application with AI-Powered Features

netguru.com

Real estate

Information technology

Financial services

Inconsistent Agent Experience & Lack of Mobile-First Functionality

Keller Williams currently faces challenges in providing a consistent and comprehensive mobile experience for its agents. Existing apps (Kelle, Command) lack seamless integration, leading to fragmented workflows and inefficient task management. The need for a unified, mobile-first application to consolidate core functionalities, leveraging AI to enhance agent productivity and client engagement, is critical to maintain a competitive edge and support the company's digital transformation goals.

About the Client

Global real estate franchise providing a platform for real estate agents to connect with clients, manage their business, and access resources.

Project Goals

Develop a single, unified mobile application for real estate agents, consolidating core functionalities from existing apps (Command, Kelle).
Implement AI-powered features to enhance agent productivity, such as intelligent task management, lead prioritization, and automated reporting.
Ensure seamless integration with existing Keller Williams platforms and data sources.
Achieve 100% adoption of the global design system across the mobile application.
Deliver a scalable and performant application capable of supporting Keller Williams' growing agent base.

Functional Requirements

Client Relationship Management (CRM) with contact management, deal tracking, and communication history.
Intelligent Task Management: AI-powered task prioritization and automated reminders.
Lead Generation & Management: Tools for identifying and nurturing leads.
Communication: Secure messaging, call logging, and email integration.
Data & Analytics: Access to market data, sales performance reports, and AI-driven insights for offer acceptance likelihood.
Integration with existing KW platforms: Command, Keller Covered (insurance).
Mobile-first design with native iOS and Android support.

Preferred Technologies

React Native (for cross-platform development)

GraphQL (for API interactions)

Node.js (for backend services)

Go (for performance-critical services)

Required Integrations

Keller Williams Command API
Keller Williams Kelle API
Keller Williams Data Platform API
Keller Covered API

Key Non-Functional Requirements

Scalability: Ability to handle a large and growing user base.
Performance: Fast response times and efficient resource utilization.
Security: Secure storage and transmission of sensitive data.
Reliability: High availability and minimal downtime.
Accessibility: Compliance with accessibility standards (WCAG).

Expected Business Impact

The development of a unified mobile application will improve agent productivity, enhance client engagement, and streamline business processes. By leveraging AI and a consistent user experience, Keller Williams can empower its agents to win more deals and strengthen its position as a leader in the real estate industry. The 100% adoption of the global design system will further ensure brand consistency and reduce development costs in the long run. The project is expected to improve agent satisfaction, increase revenue, and accelerate Keller Williams’ digital transformation journey.