Development of a Unified Digital Platform for Enhanced Property Search and Customer Engagement in the PropTech Sector

The client faces difficulties providing a frictionless and transparent property search experience for customers. Current platforms lack integrated map-based search, smart tools for decision-making, and an intuitive user interface, leading to reduced user satisfaction and lower conversion rates in property transactions.

A mid-to-large scale PropTech company aiming to deliver innovative digital solutions for property seekers, focusing on seamless user experiences and smart real estate tools.

• Create a user-friendly, integrated web and mobile application enabling seamless property search and browsing.
• Implement map integration to display nearby properties based on user location, enhancing search convenience.
• Develop smart real estate tools such as affordability calculators, loan eligibility estimators, and property trend analysis to assist customer decision-making.
• Ensure the platform supports high performance, scalability, and security to handle increasing user demand and data sensitivity.
• Establish a robust, scalable infrastructure supporting future feature expansion and integration.

• Frictionless property search interface with map-based property display based on user location.
• Smart tools including affordability calculator, home loan eligibility calculator, property rates & trends analysis, and area converter.
• Responsive web and mobile app architecture ensuring consistent user experience across devices.
• User account management and personalized recommendations.
• Secure data handling and privacy compliance.

• Mapping and geolocation services for property display
• Financial institution APIs for loan and affordability calculations
• Market data providers for property rates and trends
• User authentication and management systems

• High system availability with 99.9% uptime
• Scalable architecture to support increasing user load
• Fast response times with sub-2 second page load latency
• Data security and compliance with relevant privacy regulations
• Regular system updates and maintenance procedures

The new digital property platform is expected to deliver a frictionless property search experience, increasing user engagement and satisfaction. Targeted improvements include more than a 30% increase in user conversions, reduced search-to-deal time, and enhanced customer decision support leading to a competitive advantage in the PropTech market.