Development of a Unified Data Collection and Marketing Consent Platform

Business services

Identifying Challenges in Client Data Management and Marketing Compliance

The client faced difficulties in efficiently collecting, managing, and processing user contacts and consent data for personalized marketing communications, leading to potential compliance risks and suboptimal engagement with their audience.

About the Client

A mid-sized international software development firm specializing in delivering customized IT solutions for enterprise clients worldwide.

Objectives for Improving Data Collection, Compliance, and Marketing Effectiveness

Implement a secure, scalable system for capturing user contact details and consent preferences.
Enable personalized marketing communication while ensuring compliance with data protection regulations.
Automate confirmation and notification processes to enhance user engagement and streamline data handling.
Achieve efficient data processing to support targeted marketing campaigns, increasing engagement metrics.

Core Functional Capabilities for the Data Collection and Consent Platform

Secure contact data collection forms that ensure data integrity and user privacy.
Automated email confirmation workflow upon form submission.
Personalized marketing message dispatch based on user data and consent status.
Dashboard for managing user contacts and consent preferences.
Compliance tracking and reporting features.

Recommended Technologies and Architectural Approaches

Web development frameworks supporting secure forms and workflows

Automated email dispatch systems

Secure data storage solutions with encryption

Responsive UI for user forms

Essential External System Integrations

Email marketing platforms for personalized campaigns
Customer relationship management (CRM) systems for contact data synchronization
Data privacy and compliance monitoring tools

Performance, Security, and Compliance Expectations

System must handle at least 10,000 form submissions per day with 99.9% uptime.
Data encryption at rest and in transit to ensure user privacy.
Compliance with GDPR and relevant data protection regulations.
Automated response times within 2 seconds for relevant user actions.

Projected Business Benefits and Success Metrics

By implementing the new platform, the client aims to streamline contact data collection and consent management, leading to increased marketing engagement, improved compliance posture, and reduced operational manual workload. Expected outcomes include a 25% boost in marketing response rates and enhanced data privacy assurance, supporting scalable growth and customer trust.