The client faces difficulties in attracting suitable candidates and presenting company cultures authentically. Existing application solutions lack engaging, authentic, and multimedia-driven features that resonate with modern jobseekers, limiting their ability to showcase careers and company environments effectively.
A mid-sized recruitment platform seeking innovative methods to attract and engage potential candidates through engaging multimedia content.
The new application aims to significantly increase candidate engagement through multimedia storytelling, potentially boosting quality applications by providing authentic insights into company culture. The Android version expands reach to a broader audience, while integrated notifications and analytics enhance user engagement and enable continuous content optimization. Overall, the project is expected to improve recruitment effectiveness and employer branding in a competitive talent market.