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Development of a Swipe-Based Video Job Story App to Enhance Talent Attraction
  1. case
  2. Development of a Swipe-Based Video Job Story App to Enhance Talent Attraction

Development of a Swipe-Based Video Job Story App to Enhance Talent Attraction

angrynerds.co
Business services

Identified Challenges in Modern Recruitment Engagement

The client faces difficulties in attracting suitable candidates and presenting company cultures authentically. Existing application solutions lack engaging, authentic, and multimedia-driven features that resonate with modern jobseekers, limiting their ability to showcase careers and company environments effectively.

About the Client

A mid-sized recruitment platform seeking innovative methods to attract and engage potential candidates through engaging multimedia content.

Goals for Innovating Candidate Engagement through a Swipeable Video Platform

  • Develop a mobile application to display job stories inside swipeable cards, facilitating engaging user interactions.
  • Implement video-playback capabilities within swipe cards to deliver rich multimedia content without compromising performance.
  • Enhance recruitment outreach by creating an intuitive, authentic platform that helps companies present culture and job opportunities effectively.
  • Expand app reach by developing a dedicated Android version to complement existing iOS solutions.
  • Integrate additional features such as remote push notifications and in-app analytics to monitor user engagement and improve content delivery.

Core Functional Specifications for the Job Story Swipe App

  • Swipeable card interface for browsing job stories presented as videos
  • Video playback functionality with smooth and stable performance within swipe cards
  • Compatibility with both iOS and Android platforms, focusing on Android version development
  • Push notifications to alert users about new or relevant content
  • In-app analytics to track user interactions and engagement metrics
  • Secure user authentication and data privacy measures

Technology Stack and Architectural Approach

Android development with native tools for optimal performance
Video playback modules optimized for smooth streaming within swipe cards
Push notification services integrated with mobile platform capabilities
Analytics SDKs for in-app tracking

External System and Service Integrations

  • Push notification services (e.g., Firebase Cloud Messaging)
  • In-app analytics platforms (e.g., Firebase Analytics, Mixpanel)
  • Video hosting and streaming services

Performance, Security, and Scalability Considerations

  • Smooth video playback with minimal buffering and latency
  • App stability and responsiveness across device categories
  • Data security and user privacy compliance
  • Scalability to handle growing user base and content volume

Expected Business Benefits and Impact Metrics

The new application aims to significantly increase candidate engagement through multimedia storytelling, potentially boosting quality applications by providing authentic insights into company culture. The Android version expands reach to a broader audience, while integrated notifications and analytics enhance user engagement and enable continuous content optimization. Overall, the project is expected to improve recruitment effectiveness and employer branding in a competitive talent market.

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