The client faces the challenge of motivating individuals to adopt sustainable transportation methods to reduce their carbon footprint. Current engagement levels in eco-friendly commuting are low, and there is a need for an incentive-driven platform to promote and track sustainable travel behaviors.
A mid-sized organization seeking to incentivize eco-friendly transportation choices among its employees and users.
The implementation of this sustainable commuting rewards app aims to significantly increase employee and user engagement in eco-friendly transportation, resulting in a measurable reduction in CO₂ emissions. Based on prior comparable initiatives, an increase of 20-30% in sustainable commuting behaviors is expected, contributing to broader environmental goals and corporate social responsibility commitments.