The organization requires a comprehensive website that provides subscribers access to a library of instructional videos on breathing techniques and health tutorials. The current challenges include limited digital presence, inadequate user engagement, and the need for a seamless subscription and content delivery system that supports free and premium videos, personalized playlists, and a mobile-friendly experience.
A mid-sized health and wellness organization offering educational content on breathing techniques, meditation, and stress reduction through an online platform.
The platform is anticipated to significantly enhance user engagement, with targeted growth in subscription conversions and content consumption. By providing an intuitive, accessible, and personalized experience, the client aims to increase subscription retention, expand their digital footprint, and establish a dominant online presence in wellness education, directly contributing to measurable improvements in user health outcomes and brand loyalty.