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Development of a Subscription-Based Social Discovery Platform with Location Services and Event Matching

netguru.com

Consumer products & services

Information technology

eCommerce

Challenges in Local Social Connection and Event Discovery

Users struggle to find nearby peers for offline social activities due to fragmented location services, limited event discovery tools, and lack of personalized matching mechanisms. Existing solutions fail to address niche market demands for curated, location-based social experiences in the UK.

About the Client

A social networking platform connecting users through local events and shared interests, targeting urban demographics for offline social interactions.

Strategic Goals for Market Expansion and User Engagement

Establish a competitive social network for local peer connections and event participation
Achieve 250,000+ active users across 30+ cities within the first year
Expand platform reach to US markets with scalable infrastructure
Feature in top-tier tech publications to validate market relevance

Core Platform Capabilities

User profile creation with interest tagging
Real-time location services for proximity-based matching
Searchable event directory with category filters
Google Maps integration for venue navigation
Subscription management system for premium tiers

Technology Stack Requirements

Backbone.js

Ruby on Rails

RESTful API architecture

Third-Party System Integrations

Google Maps API
Payment gateway for subscriptions
Social media authentication

Operational and Performance Standards

Scalable cloud infrastructure for 100k+ concurrent users
Sub-200ms latency for location-based search queries
Enterprise-grade data encryption for user privacy
99.9% uptime SLA for core services

Anticipated Market Growth and User Engagement Impact

Projected to become a leading social discovery platform with 150k+ monthly RSVPs in major cities, driving 30% YoY user growth through viral offline-to-online engagement. Expected to capture 15% market share in UK metropolitan areas within 18 months post-launch.