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Development of a Street Rap Talent Showcasing Mobile Application

appinventiv.com

Media

Advertising & marketing

Challenges in Talent Exposure and Movie Promotion

Lack of accessible platforms for street rappers to showcase talent combined with the need for innovative promotional strategies for the Gully Boy movie launch

About the Client

Film production company seeking to extend movie promotion through interactive digital platforms

Key Project Goals

Create a mobile platform for aspiring rappers to record and share rap tracks
Enable rapid content creation with pre-loaded beats and karaoke-style templates
Facilitate social sharing to amplify movie-related engagement
Maintain visual consistency with Gully Boy's branding and marketing materials

Core System Functionalities

Explore categorized music library with featured tracks
Access to 100+ original beats for recording
In-app audio recording with karaoke-style guidance
Social sharing capabilities for tracks
Dark mode UI aligned with movie aesthetics

Technology Stack

Android

iOS

Lumen

Laravel

MySQL

External System Integrations

Social media APIs (Instagram/Facebook/Twitter)
Cloud storage for audio files

Performance and Quality Requirements

High scalability for viral user growth
Low-latency audio processing
Secure user data management
Cross-platform consistency

Expected Business Impact

Successful movie promotion through interactive engagement, creation of a sustainable platform for emerging artists, and establishment of a branded digital ecosystem aligned with Gully Boy's cultural narrative