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XYZ Bank faces challenges in streamlining loan sales processes, reducing call center workload, and efficiently deploying new loan products. They also need to improve conversion rates by capturing abandoned loan applications.
A leading European consumer bank with a significant presence across 16 European countries, offering a wide range of financial products and services to a large customer base.
This project is expected to significantly increase loan sales, reduce operational costs by minimizing call center involvement, improve customer satisfaction through a streamlined application process, and accelerate time-to-market for new loan products. The tenfold growth in loan sales observed in the case study suggests a substantial positive return on investment.