The organization faced difficulties with previous online content due to complex user journeys, lack of structured organization for academic research and leadership tools, and inconsistent content categorization. There was also a need for a platform that allows the team to independently manage and update the website content without dependency on external developers.
A mid-sized university or educational organization focused on leadership training and academic research dissemination.
The new website is expected to improve resource discoverability and user engagement, simplifying access to leadership training materials and academic research. Enabling the client team to independently update content will reduce dependency on external developers, facilitate timely updates, and support the organization's growth. Overall, these enhancements aim to establish the platform as an indispensable leadership resource hub, improving educational outreach and constituent satisfaction.