Development of a Social-Driven Goal Tracking and Motivation Platform

Users struggle to maintain motivation and accountability when pursuing personal goals, resulting in low completion rates and engagement on standard goal-tracking platforms. Existing solutions lack social features that leverage social commitment to drive behavior change and sustained participation.

A mid-sized wellness tech startup specializing in community-based health and habit-building apps aiming to enhance user engagement through social commitment features.

• Create a mobile platform enabling groups of friends to track, measure, and encourage each other's goal progress.
• Incorporate social commitment features that enhance motivation through peer accountability.
• Achieve high user engagement and goal completion rates by fostering community support.
• Design scalable solutions to support large user bases with real-time updates and notifications.
• Improve overall user retention and satisfaction metrics within the target user base.

• User registration and profile management
• Ability to create, join, and manage goal groups
• Progress tracking with measurable metrics
• Social features including goal sharing, comments, and encouragement notifications
• Reminders and motivational prompts based on social commitments
• Real-time updates and activity feeds
• Achievement badges and gamification elements to incentivize participation
• Admin controls for moderation and user management

• Social media APIs for sharing and external engagement
• Push notification services for real-time alerts
• Analytics tools for user behavior tracking
• Authentication providers such as OAuth or social sign-in options

• Scalability to support up to 1 million active users
• System uptime of 99.9% with failover capabilities
• Data security compliance (e.g., GDPR, CCPA)
• Response times under 2 seconds for core features
• Mobile app performance optimized for varied device types

The new platform aims to significantly increase user engagement and goal completion rates, with an estimated improvement of 30% in user retention over six months, enhanced social interaction metrics, and a rise in daily active users driven by social motivation features.