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Development of a Social Video Sharing and Booking Platform for Travel Experiences
  1. case
  2. Development of a Social Video Sharing and Booking Platform for Travel Experiences

Development of a Social Video Sharing and Booking Platform for Travel Experiences

lizard.global
Travel & Hospitality
Advertising & marketing
Media

Identifying Challenges in Current Travel Marketing and Booking Platforms

The client faces limited options for social marketers to publish travel-related videos and host live streams that actively promote hotel stays, leading to underutilization of user-generated travel content for marketing and booking conversions, especially in emerging markets.

About the Client

A mid-sized travel technology company aiming to enhance traveler engagement through innovative social media integration and seamless hotel booking solutions.

Goals and Expected Outcomes for the New Travel Video & Booking Platform

  • Create a mobile application enabling users to share and edit travel videos and host live streams to showcase travel experiences.
  • Implement a system that rewards content creators when hotel bookings are made via their videos, incentivizing user engagement.
  • Develop a seamless hotel booking experience integrated within the app, offering a comprehensive inventory and filtering options.
  • Facilitate social features such as following, video scroll, and referral programs to increase user interaction and growth.
  • Achieve high user adoption with targeted engagement metrics, aiming for significant increases in travel content sharing and hotel bookings.

Core Functional Specifications for the Travel Video and Booking Application

  • Video recording, editing, and sharing tools to enable user-generated travel content.
  • Live streaming functionality for real-time travel experiences.
  • Hotel search and filtering integrated into the app for quick, convenient booking.
  • Rewards system linked to hotel bookings resulting from shared videos.
  • Referral codes and discount vouchers to incentivize user engagement and platform growth.
  • Ability for users to follow content creators and browse trending videos and hotels.

Technology and Architecture Preferences for the Platform

Mobile application development frameworks supporting iOS and Android
Cloud-based backend infrastructure for scalability
Video streaming and editing libraries
Secure payment and booking integrations

External System Integrations Essential for Platform Functionality

  • Hotel inventory and booking system (e.g., API-based hotel data sources)
  • Payment gateways for booking transactions
  • Video hosting and streaming services
  • Referral and reward management systems

Key Non-Functional Requirements for Performance and Reliability

  • Scalable infrastructure capable of supporting high traffic volumes and video content uploaded by numerous users
  • Performance benchmarks ensuring smooth video streaming and quick search responses
  • Robust security measures for user data privacy, payment security, and content protection
  • Minimum uptime of 99.5% with quick issue resolution protocols

Projected Business Benefits from Implementing the Travel Video & Booking Platform

The platform is expected to increase user engagement and content sharing, resulting in higher hotel booking conversions via videos. This could lead to a significant boost in revenue, improved user retention, and stronger brand positioning within the competitive travel market.

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