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Development of a Social Networking Platform for Pet Owners and Service Providers
  1. case
  2. Development of a Social Networking Platform for Pet Owners and Service Providers

Development of a Social Networking Platform for Pet Owners and Service Providers

cogniteq.com
Consumer products & services
Healthcare
Retail

Identified Challenges in Building a Connected Pet Community

The client faces difficulty in creating an engaging, user-friendly social platform for pet owners to connect, share pet-related content, discover pet-friendly locations, and access pet care services. Existing solutions are fragmented, lacking seamless integration of social, locator, and service booking functionalities, resulting in limited user engagement and growth potential.

About the Client

A mid-sized company operating a pet care platform aimed at connecting pet owners with local pet-friendly services, veterinary clinics, groomers, and fellow pet enthusiasts.

Goals for Developing a Comprehensive Pet Social Network

  • Build a scalable and engaging social networking application for pet owners on mobile platforms (Android and iOS).
  • Achieve a user base of over 35,000 active users and onboarding of approximately 80,000 local pet-related businesses within the first year.
  • Create an intuitive, human-centered UI that encourages daily interaction and community building.
  • Ensure stable operation of the app with seamless integration of new features without disrupting existing functionalities.
  • Enable pet owners to share pet media, organize group walks, and connect based on pet interests.
  • Integrate location-based services to help users find nearby pet-friendly places (restaurants, parks, beaches, etc.).
  • Incorporate health management tools allowing users to record and track their pets’ medical history and schedule vet visits.
  • Provide a platform for service providers (groomers, vets, pet shops) to establish a professional presence and reach potential clients.
  • Implement real-time notifications for social interactions and service updates.

Functional System Features for a Pet-Centric Social Platform

  • User authentication and profile management, including pet profiles with photo, video, and care details.
  • Social feed allowing users to post, comment, like, and share pet-related photos, news, and updates.
  • Friend request system and messaging for pet owners to connect and communicate.
  • Group functionalities such as organizing and tracking group dog walks with map route sharing.
  • Location-based search using map services to find nearby pet-friendly locations and services.
  • Health module for recording medical history, scheduling vet visits, and managing allergies or medications.
  • Business directory and profile builder for pet service providers to list services, hours, and amenities.
  • Push notification system to alert users about friend activities, messages, comments, and service updates.

Technological Frameworks and Platforms for Development

Mobile development: Swift for iOS, Java 8 for Android
Mapping SDKs: Google Maps SDK, MapKit
Networking: Retrofit, Alamofire
Media handling: Glide, Core Graphics
Social media SDK: Facebook SDK
Real-time communication: WebSocket technology

Essential External System and Service Integrations

  • Google Maps API for location and route tracking
  • Mapping services for place discovery
  • Push notification services
  • Social media platforms for login and sharing
  • Potential third-party health record management systems

Non-Functional System Performance and Security Standards

  • Scalability to support growth up to 50,000+ users within the first year.
  • High app stability with minimal downtime, ensuring ongoing availability and performance.
  • Data security compliant with privacy standards for health and personal information.
  • Responsive UI optimized for various device sizes and screen resolutions.
  • Quick load times with optimized media and map data.

Projected Business Benefits of the Pet Social Networking Platform

The development of a scalable, engaging pet social network is expected to significantly increase user engagement, achieving over 35,000 active users, and onboarding of approximately 80,000 pet-related service providers within the first year. Enhanced community building and seamless integration of social, location, and health management features will foster increased user retention, platform visibility, and revenue opportunities through service partnerships and targeted advertising.

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