The client faces difficulty in creating an engaging, user-friendly social platform for pet owners to connect, share pet-related content, discover pet-friendly locations, and access pet care services. Existing solutions are fragmented, lacking seamless integration of social, locator, and service booking functionalities, resulting in limited user engagement and growth potential.
A mid-sized company operating a pet care platform aimed at connecting pet owners with local pet-friendly services, veterinary clinics, groomers, and fellow pet enthusiasts.
The development of a scalable, engaging pet social network is expected to significantly increase user engagement, achieving over 35,000 active users, and onboarding of approximately 80,000 pet-related service providers within the first year. Enhanced community building and seamless integration of social, location, and health management features will foster increased user retention, platform visibility, and revenue opportunities through service partnerships and targeted advertising.