Development of a Social Live Cooking Platform for Consumer Engagement

The client aims to enhance its brand loyalty and customer interaction by providing an engaging digital platform where users can participate in live cooking classes, interact with professional chefs, and share their culinary progress. Current offerings lack an integrated, user-friendly, live video solution that supports real-time interaction, social sharing, and multi-device compatibility, hindering customer engagement and retention.

A large consumer appliances manufacturer seeking to innovate customer engagement through immersive social cooking experiences, targeting a broad user base with accessible online classes and real-time interaction features.

• Deliver a scalable, easy-to-use live cooking platform accessible across iOS devices without requiring additional app downloads.
• Enable professional chefs to host live cooking sessions with one-way video streaming, allowing participants to ask audio questions and share photos of their cooking progress.
• Incorporate real-time chat, photo sharing, and audio question functionalities to enhance user interaction and engagement.
• Ensure compliance with GDPR and ISO27001 security standards to protect user data and privacy.
• Support future scalability with flexible architecture for adding features such as multi-camera streams, emoticons, and increased participant capacity.
• Achieve high user engagement, aiming for at least 90% session capacity utilization, and facilitate approximately 25 cooking sessions per month across multiple regions.

• One-way video streaming from chef to participants using WebRTC technology
• Audio recording capability for participants to submit questions and comments
• Photo sharing among participants during live sessions
• Multi-user chat rooms with live messaging
• Live audio questions during sessions
• Responsive web interface optimized for iOS devices
• API-driven architecture supporting future feature expansion
• Secure data handling consistent with GDPR and ISO27001

• Video streaming providers capable of one-way WebRTC streams
• Authentication and user management systems
• Data security and compliance frameworks
• Support for future integrations like social media sharing or additional camera feeds

• High scalability to support increasing user load and session numbers
• Low latency for real-time interactions, ideally under 1 second delay
• Data security and compliance with GDPR and ISO27001
• High availability with minimal downtime
• Cross-platform accessibility including iOS devices without app installation

The deployment of this social live cooking platform is expected to significantly boost customer engagement, with a target of hosting at least 25 sessions per month and achieving 90% session capacity utilization. It will enhance the brand experience, encourage community building among users, and generate valuable user feedback for continuous improvement. Overall, it aims to strengthen customer loyalty, expand market reach, and position the client as an innovative leader in consumer engagement within the home appliances industry.