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Development of a Social Event Discovery Platform with Enhanced UX/UI and Calendar Integration

netguru.com

Consumer products & services

Information technology

Media

Challenge in Local Event Discovery

Users struggle to discover up-to-date, diverse local events due to fragmented information sources. Existing platforms lack seamless calendar integration, social sharing capabilities, and intuitive user experiences for event creation and exploration.

About the Client

A digital platform connecting users with local events and social opportunities through crowdsourced content and calendar integration.

Key Project Goals

Develop a minimum viable product with core event discovery features
Redesign UI/UX for improved user engagement
Implement calendar integration for event planning
Enable social sharing and collaborative event discovery
Optimize app performance and reduce technical debt
Establish cross-timezone development workflows

Core System Functionalities

User-generated event creation with location/time tagging
Advanced filtering by category, location, and date
Calendar integration for personal event scheduling
Social agenda sharing and discovery
Event invitation and RSVP management
In-app messaging for event coordination
Responsive design for iOS and web platforms

Technology Stack

Swift (iOS)

React.js (Web)

RESTful APIs

Cloud-based backend

System Integrations

Google Calendar API
Social media sharing SDKs
Cloud storage for event media

Non-Functional Requirements

Scalable infrastructure for event data management
Sub-2s page load times for core features
End-to-end encryption for user data
Cross-platform UI consistency
Automated testing framework

Expected Business Impact

Anticipated 40% increase in user engagement through improved UX/UI and social features, 60% faster event discovery process via enhanced filtering, and 30% reduction in app abandonment rates due to optimized performance. Calendar integration expected to increase event creation rates by 25%.