Development of a Social Connection Platform for Hospitality Venues

The client is facing significant challenges with customer engagement and communication due to industry disruptions, such as pandemic-related lockdowns, leading to decreased revenue and increased customer isolation. They require a digital solution to facilitate social connection among patrons and venues, fostering community and loyalty within the hospitality sector.

A mid-sized hospitality business or venue chain seeking to enhance customer engagement and social connectivity through integrated digital solutions.

• Implement a mobile and web-based social platform that enables patrons to connect, share drinks, and buy rounds within hospitality venues.
• Drive early user adoption with at least 1,000 active users within the first few months post-launch.
• Achieve quarter-over-quarter revenue growth through increased customer participation and partnerships.
• Establish strategic collaborations with beverage brands and venue operators to expand the platform's reach.
• Integrate with third-party hospitality and menu platforms to streamline user experience and data sharing.

• User registration and profile management to enable personalized social interactions.
• Venue registration and management module to link users with specific locations.
• Real-time chat and social feed features to facilitate user interactions and sharing.
• Drink ordering and round-buying functionalities within venues, including in-app purchases or digital credits.
• Partnership and sponsor integration to display branded content and promotions.
• Admin dashboards for venue operators and platform administrators to monitor activity, engagement metrics, and manage content.

• Hospitality and menu platforms for seamless data sharing and operational synchronization.
• Payment gateways for in-app transactions and purchases.
• Third-party social media APIs for broadening engagement and sharing capabilities.

• The system should support a minimum of 10,000 concurrent users with minimal latency.
• Data security protocols to protect user information and transaction data.
• High availability architecture ensuring 99.9% uptime.
• Scalable infrastructure capable of supporting future growth and integrations.

The platform is expected to significantly enhance customer engagement and loyalty within the hospitality industry, resulting in accelerated revenue growth, increased customer retention, and expanded partnership opportunities. Target metrics include onboarding 1,000+ early adopters shortly after launch, quarter-over-quarter revenue improvements, and expanded partner network leading to sustainable business growth.