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Development of a Social Action Engagement Mobile and Web Platform for Environmental and Social Impact
  1. case
  2. Development of a Social Action Engagement Mobile and Web Platform for Environmental and Social Impact

Development of a Social Action Engagement Mobile and Web Platform for Environmental and Social Impact

appetiser.com.au
Non-profit

Identifying Challenges in Mobilizing Community Action for Social and Environmental Causes

The client faces difficulties in effectively engaging large audiences to take meaningful action on social and environmental issues. Despite having a compelling vision, they lack a dedicated digital platform to motivate, manage, and track collective actions aligned with strategic goals such as sustainability, poverty alleviation, and climate change. Existing methods do not provide direct visibility into the impact of individual actions, limiting participation and organizational influence.

About the Client

A startup or organization focused on inspiring and empowering individuals and organizations to participate in social and environmental initiatives through a scalable mobile and web platform.

Key Goals for Enhancing Community Engagement and Impact Measurement

  • Develop a scalable mobile and web application that enables users to participate in predefined social and environmental missions based on recognized global frameworks.
  • Incorporate features to showcase the direct impact of individual actions to motivate ongoing participation.
  • Create a robust platform that supports crowdsourcing of ideas and fundraising to foster community involvement.
  • Enable organizations to leverage the platform for enhancing their team culture while contributing to larger societal goals.
  • Achieve widespread adoption with tens of thousands of active users within the first year and facilitate partnerships with prominent organizations and brands.

Core Functional Specifications for the Social Action Platform

  • User registration and profile management with social sharing capabilities.
  • A library of mission-based challenges aligned with international sustainability frameworks.
  • Progress tracking and impact visualization for individual and collective actions.
  • Social video sharing functionalities to motivate and inspire actions.
  • Crowdfunding and investment features for users to support impactful ideas and initiatives.
  • Organizational portals for integrating corporate or group participation and monitoring engagement metrics.
  • Push notifications and gamification elements to boost ongoing user participation.

Recommended Technologies and Architectural Patterns

Cross-platform mobile development frameworks (e.g., React Native or Flutter)
Cloud-based backend infrastructure (e.g., AWS, Azure, Google Cloud)
RESTful API architecture for seamless integration
Secure user authentication protocols (OAuth, Two-Factor Authentication)

Essential External System Integrations

  • Social media platforms for content sharing and authentication
  • Payment gateways for crowdfunding and investment features
  • Impact and sustainability data sources to validate and display measurement metrics

Critical Non-Functional System Attributes

  • Scalability to support at least 100,000 users initially, with growth plans for higher volumes
  • High performance and low latency to ensure real-time impact tracking and social sharing
  • Data security and user privacy compliance (e.g., GDPR)
  • Availability of 99.9% uptime with disaster recovery capabilities

Projected Business and Community Benefits of the Platform

The deployment of this social action platform is expected to significantly increase user engagement, with a target of tens of thousands of active participants in its first year. It will enable the organization to demonstrate measurable impact of individual actions, foster new partnerships with corporate and community entities, and contribute to larger societal change. The platform aims to facilitate a cycle of continuous motivation and impact, ultimately driving positive environmental and social outcomes at scale.

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