The client faces difficulties in effectively engaging large audiences to take meaningful action on social and environmental issues. Despite having a compelling vision, they lack a dedicated digital platform to motivate, manage, and track collective actions aligned with strategic goals such as sustainability, poverty alleviation, and climate change. Existing methods do not provide direct visibility into the impact of individual actions, limiting participation and organizational influence.
A startup or organization focused on inspiring and empowering individuals and organizations to participate in social and environmental initiatives through a scalable mobile and web platform.
The deployment of this social action platform is expected to significantly increase user engagement, with a target of tens of thousands of active participants in its first year. It will enable the organization to demonstrate measurable impact of individual actions, foster new partnerships with corporate and community entities, and contribute to larger societal change. The platform aims to facilitate a cycle of continuous motivation and impact, ultimately driving positive environmental and social outcomes at scale.