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Development of a Serverless Emotion Recognition Mobile Application with Real-Time Analytics
  1. case
  2. Development of a Serverless Emotion Recognition Mobile Application with Real-Time Analytics

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Development of a Serverless Emotion Recognition Mobile Application with Real-Time Analytics

eleks.com
Media
Advertising & marketing

Challenge in Capturing Actionable Emotional Feedback

Reactoo requires a scalable, market-ready mobile application to capture and analyze users' live emotional reactions to digital content in real time. The solution must accelerate time-to-market by 30% compared to industry standards while enabling businesses to derive actionable consumer insights through video-based emotion recognition.

About the Client

A UK-based digital media solutions provider specializing in emotion-driven content analysis and audience engagement tools

Strategic Development Goals

  • Implement a breakthrough AWS serverless architecture for scalable emotion recognition
  • Deliver a market-ready MVP within five months
  • Integrate user feedback mechanisms for iterative product enhancement
  • Enable businesses to measure audience engagement through patented emotion-capture methodology

Core System Capabilities

  • Live video emotion recognition using mobile cameras
  • Social media-style sharing of reaction videos
  • Real-time analytics dashboard for businesses
  • User feedback integration for product iteration

Technology Stack Requirements

AWS Serverless Architecture (Lambda, API Gateway, S3, DynamoDB)
Cloud-native video processing pipelines
Mobile-optimized emotion detection algorithms

System Integration Needs

  • Social media platform APIs (Facebook, Twitter, Instagram)
  • Third-party analytics tools (Google Analytics, Mixpanel)
  • Cloud storage for video content (AWS S3)

Operational Requirements

  • Horizontal scalability for viral user growth
  • Sub-500ms latency for emotion recognition processing
  • GDPR-compliant data privacy and encryption
  • 99.95% system uptime SLA

Business Value Projections

The serverless architecture will reduce infrastructure costs by 40% while enabling 10x scalability during peak usage. The accelerated five-month time-to-market will position Reactoo as a first-mover in emotion analytics, potentially capturing 15% of the $2B digital sentiment analysis market within 18 months of launch.

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