The client operates a legacy trading platform that provides limited functionality suitable for both casual investors and professional traders, resulting in suboptimal user experiences for each group. The platform's uniform design hampers the ability to meet the distinct needs of diverse user segments and restricts the company's capacity to attract and retain a broader customer base. To address this, the client seeks to replace the monolithic app with specialized solutions that better serve each user type and facilitate market expansion.
A rapidly growing brokerage firm with a substantial assets under management, offering low fee trading solutions and aiming to enhance customer engagement and expand market reach through tailored mobile applications.
The project aims to significantly enhance customer experience by delivering tailored trading applications, resulting in increased user satisfaction and retention. By accelerating development cycles through automation and employing scalable architectures, the client expects to bring new features to market faster. Ultimately, these efforts will expand the client’s market reach, attract a broader customer base, and support an increase in assets under management, similar to previously observed growth metrics.