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Development of a Secure User Onboarding and Data Collection Platform for International Service Provider
  1. case
  2. Development of a Secure User Onboarding and Data Collection Platform for International Service Provider

Development of a Secure User Onboarding and Data Collection Platform for International Service Provider

innowise.com
Business services

Identifying Challenges in User Engagement and Data Management for Global Marketing Outreach

The client faces difficulties in effectively collecting user contacts and personal data due to inconsistent forms and lack of automation, leading to missed marketing opportunities and inefficient data processing. They require a streamlined, compliant, and user-friendly system to gather contacts and consent for personalized marketing materials across diverse regions.

About the Client

A mid-sized international company specializing in full-cycle software development, focusing on providing digital solutions and marketing services to professional clients worldwide.

Goals for Enhancing User Data Acquisition and Marketing Efficiency

  • Develop a secure, intuitive online form for contact collection, including user consent management in compliance with data privacy regulations.
  • Automate processing and storage of user contact information to facilitate targeted marketing campaigns.
  • Implement confirmation and notification mechanisms to improve user experience and engagement.
  • Ensure the system supports international data handling standards and scalable architecture for future growth.

Core Functional Features for User Contact Collection and Management

  • Secure online contact form with fields for personal information and consent checkbox.
  • User data validation and verification processes to ensure data quality and compliance.
  • Automated email notifications confirming form submission and informing users about data processing.
  • Backend database integration for storing contact details securely with encryption.
  • Admin dashboard for managing submitted contacts and monitoring form submissions.
  • Compliance features for data processing and user consent recording, aligned with relevant data privacy regulations.
  • Scalable architecture to handle high volume of submissions without performance degradation.

Recommended Technologies and Architectural Approach

Modern web development frameworks (e.g., React, Angular) for dynamic, responsive UI
Backend services built with scalable microservices architecture
Secure data storage solutions with encryption and access controls
Cloud hosting platforms (e.g., AWS, Azure) for scalability and reliability

Essential External System Integrations

  • Email service providers for automated notifications
  • CRM or marketing automation platforms for lead nurturing
  • Analytics tools for tracking form engagement and submission metrics
  • Compliance modules to verify regional data privacy requirements

Critical Non-Functional Requirements for Performance and Security

  • System scalability to support at least 10,000 submissions per day
  • High availability with 99.9% uptime SLA
  • Data security compliance including GDPR and regional privacy laws
  • Response time for form submission under 2 seconds
  • Protection against common security threats such as SQL injection and cross-site scripting

Projected Business Impact and Benefits from the New System

The new contact collection platform is expected to significantly improve marketing outreach efficiency, increasing the number of captured contacts by up to 30%, automating consent management for compliance, and enhancing user engagement through prompt notifications. This will enable the client to conduct targeted marketing campaigns more effectively, leading to higher conversion rates and an overall boost in international client acquisition.

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