The client faces difficulties in effectively collecting user contacts and personal data due to inconsistent forms and lack of automation, leading to missed marketing opportunities and inefficient data processing. They require a streamlined, compliant, and user-friendly system to gather contacts and consent for personalized marketing materials across diverse regions.
A mid-sized international company specializing in full-cycle software development, focusing on providing digital solutions and marketing services to professional clients worldwide.
The new contact collection platform is expected to significantly improve marketing outreach efficiency, increasing the number of captured contacts by up to 30%, automating consent management for compliance, and enhancing user engagement through prompt notifications. This will enable the client to conduct targeted marketing campaigns more effectively, leading to higher conversion rates and an overall boost in international client acquisition.