Development of a Secure User Engagement and Data Collection Platform for International Software Providers

Business services

Challenges in Collecting and Managing User Contact Data for Marketing Outreach

The client faces difficulties in capturing user contact information efficiently and securely via web forms, compounded by the need to process personal data in compliance with data protection regulations. They aim to improve user engagement through personalized marketing, but current systems lack streamlined data collection and management capabilities.

About the Client

A medium to large-sized international software development firm specializing in full-cycle development services for clients worldwide, with over 2000 IT professionals.

Goals for Enhancing User Data Collection and Marketing Automation

Implement a secure, user-friendly online contact form to facilitate efficient data collection.
Develop a system capable of processing personal data compliant with relevant data protection standards.
Enable automated delivery of personalized marketing materials based on user input.
Improve overall user engagement, aiming for increased form submissions and higher conversion rates.
Streamline data management processes to support scalable marketing campaigns.

Core Functional Features for Contact Data Collection and Marketing Integration

Responsive user interface for seamless form submission across devices
Secure data encryption during transmission and storage
User consent management for data processing in compliance with regulations
Automated triggers for sending personalized marketing emails post-submission
Dashboard for monitoring form submissions and marketing outreach metrics
Data validation and error handling mechanisms
Integration with existing CRM or marketing automation systems

Technological Infrastructure and Framework Preferences

Web development frameworks supporting responsive design (e.g., React, Angular)

Secure API protocols for data transmission

CRM and marketing automation platform integration mechanisms

Data encryption standards compliant with GDPR or similar regulations

External Systems and Data Workflow Integrations Needed

Customer relationship management (CRM) systems for contact management
Email marketing platforms for automated campaign delivery
Analytics tools for tracking user interactions and submission metrics

Performance, Security, and Scalability Expectations

System must handle at least 10,000 form submissions per day with minimal latency
Data security measures aligned with industry standards to prevent breaches
High availability architecture ensuring 99.9% uptime
Compliance with data privacy regulations such as GDPR

Projected Business Benefits of the Improved Contact and Marketing System

The new development is expected to significantly streamline contact data collection processes, resulting in a 30% increase in successful form submissions and a 25% improvement in personalized marketing engagement rates. Enhanced data security and compliance will mitigate legal risks, while automation capabilities will reduce manual effort and enable scalable marketing campaigns, ultimately driving higher client conversion and retention rates.