The client requires a comprehensive cryptocurrency SaaS platform that is easy to navigate, safe for users with limited crypto knowledge, and compliant with evolving regulatory standards. The platform must offer reliable access to verified trading strategies, facilitate risk assessment and portfolio diversification, and ensure transaction security while maintaining high availability and performance.
A mid-sized fintech company aiming to provide accessible digital asset management solutions tailored for beginner and experienced investors.
The new platform aims to significantly enhance user engagement and retention, with an expected increase in user registrations by 250% and a rise in trading volumes by 119%, driven by seamless access to trusted trading strategies and effective portfolio diversification. These improvements will contribute to increased transactional revenue and foster a thriving investor community.