Development of a Secure Multi-Channel Data Collection and Marketing Automation Platform

The client faced difficulties in efficiently collecting user contact information through web forms, managing consent for data processing, and delivering personalized marketing materials. Their existing processes were largely manual, leading to delays, inconsistent messaging, and potential data privacy compliance issues.

A mid-sized international marketing firm focusing on digital marketing campaigns and customer engagement tools, seeking to enhance lead generation and client communication efficiency.

• Implement a secure online form for lead capture with integrated consent management.
• Automate the processing and validation of contact data to ensure accuracy and compliance.
• Develop a personalized marketing distribution system capable of delivering targeted content via email and other channels.
• Enhance system scalability to handle increasing user interactions and data volume.
• Ensure the platform complies with relevant data privacy regulations and security standards.

• Secure web form interface with real-time validation and consent checkbox functionality.
• Backend data processing system for cleaning, validating, and storing user information.
• User management dashboard for marketing personnel to segment audiences and manage campaigns.
• Automated content delivery module for distributing personalized marketing materials via email and other channels.
• Analytics and reporting tools to monitor form submissions, campaign performance, and compliance status.
• Data privacy controls to ensure user data is processed in accordance with applicable regulations.

• Email marketing platforms for campaign automation
• CRM systems for customer data synchronization
• Data privacy management tools
• Analytics services for tracking engagement

• System should handle at least 10,000 form submissions per day with up to 99.9% uptime.
• Data security with encryption at rest and in transit, complying with GDPR and similar standards.
• Response time for form submission and processing should be under 2 seconds.
• Scalable architecture to support a 50% increase in data volume annually.
• Accessibility compliance for web forms following WCAG guidelines.

The new platform is expected to significantly improve lead capture efficiency by automating data collection and validation, resulting in a 30% increase in qualified leads. Additionally, personalized marketing automation will reduce manual outreach efforts by 40%, enhance compliance with data privacy regulations, and provide detailed analytics to inform future marketing strategies, ultimately leading to higher customer engagement and conversion rates.