The client seeks to address customer dissatisfaction and low engagement by developing a lightweight, fully functional mobile application that facilitates banking management, payments, and daily financial activities securely and conveniently, targeting both personal and microenterprise clients operating across multiple regions.
A regional banking institution aiming to enhance its retail banking services through digital innovation, focusing on individual and microentrepreneur customers.
The implementation of the secure, lightweight mobile wallet aims to significantly increase customer satisfaction, improve retention rates, and facilitate daily financial activities for individual and microentrepreneur customers. Expected outcomes include faster transaction times, higher customer engagement, and increased usage of bank products and third-party services within the app, leading to a stronger market position and growth in transactional volume.