The client faces challenges with an outdated mobile platform that lacks device compatibility, secure data handling, and user-friendly interfaces. They need a modern, secure, and responsive mobile application capable of supporting users across various mobile devices, including native Android and iOS platforms, to improve engagement, streamline onboarding, and enable features such as account viewing and card management, even for non-banking customers.
A mid-sized banking institution seeking to enhance customer engagement through a responsive and secure mobile app that provides account access, transaction management, and card services.
The new mobile banking application is expected to increase user engagement and monthly active users by providing an intuitive, secure, and device-optimized platform. It will streamline user onboarding, facilitate seamless account and card management, and enhance overall customer satisfaction, leading to stronger brand loyalty and potential growth in transaction volume and customer acquisition.