Development of a Secure Internal Data Collection and Marketing Automation Platform

The client faces challenges in collecting accurate user contact information and consent for marketing purposes on their online platforms, leading to inefficient marketing campaigns and compliance concerns. Existing processes lack automation, resulting in delays and potential data privacy risks.

A mid-sized international firm specializing in professional services, aiming to enhance its marketing outreach through personalized data collection and targeted campaigns.

• Implement an integrated online form system for capturing user contacts with explicit consent for marketing communications.
• Automate the delivery of personalized marketing materials based on user preferences and data.
• Ensure compliance with data privacy regulations through clear consent management and data processing protocols.
• Improve response rates and user engagement through streamlined communication workflows.

• Secure contact form with user consent management capabilities.
• Database to store user contact information, consent status, and interaction history.
• Automated logic to trigger personalized marketing content delivery based on user data and preferences.
• Notification system to confirm form submissions and update users on marketing activities.
• Admin dashboard for managing contact data, consent records, and campaign settings.

• Customer relationship management (CRM) systems for syncing contact data.
• Marketing automation tools for campaign execution.
• Email and notification services for communication delivery.
• Analytics systems for tracking engagement metrics.

• System should handle at least 10,000 simultaneous form submissions per day.
• Data encryption both at rest and in transit to ensure privacy.
• Compliance with general data protection regulations (e.g., GDPR).
• High availability with 99.9% uptime SLA.
• User authentication and authorization controls.

The new platform is expected to significantly increase lead collection efficiency by enabling personalized marketing campaigns, resulting in higher engagement rates. It aims to improve marketing response effectiveness by at least 20% and ensure compliance with data privacy standards, thereby reducing legal risk. Overall, the system will streamline data management processes, reduce manual effort, and support scalable marketing efforts as the client’s outreach grows.