Development of a Secure Internal Analytics Dashboard for Business Services Firm

The client faces difficulties in collecting, managing, and analyzing user contact information securely while ensuring compliance with data privacy regulations. Inefficient communication channels and lack of real-time analytics hinder effective marketing efforts and operational insights.

A mid-sized international business services company specializing in client consulting and operational solutions, seeking a centralized system to manage user communications and analytics.

• Develop a secure, user-friendly platform to collect and process contacts for marketing outreach.
• Implement personalized marketing communication functionalities to improve user engagement.
• Ensure compliance with data privacy standards during data collection, processing, and storage.
• Provide real-time analytics dashboards to monitor user interactions and campaign performance.
• Increase the efficiency of marketing campaigns resulting in higher user conversion rates.

• Secure contact form with consent management to collect user data in compliance with privacy laws.
• User profile management with options for personalized marketing content delivery.
• Integration with email and notification services for automated, targeted messaging.
• Dashboard providing real-time metrics on contact submissions, engagement levels, and message effectiveness.
• Admin interface for managing contacts, consent preferences, and campaign configurations.

• Email marketing platforms for campaign automation.
• CRM systems for contact and engagement data synchronization.
• Authentication providers for secure user login and consent management.
• Analytics tools for tracking and visualization of engagement metrics.

• System should support at least 10,000 concurrent users with minimal latency.
• Data security and privacy compliance according to relevant regulations (e.g., GDPR).
• System availability of 99.9% uptime with backup and disaster recovery mechanisms.
• Scalable infrastructure to accommodate increasing data volume and user base.
• User-friendly interface optimized for quick navigation and accessibility.

The new platform is expected to significantly enhance user engagement through personalized communication, increase marketing conversion rates by approximately 20-30%, and improve data management compliance. Real-time analytics will enable better decision-making and marketing efficiency, leading to improved operational insights and overall business growth.