The client requires an improved digital platform to enhance client access to detailed financial services information, offer secure account management, and provide beneficial resources such as calculators, blogs, and videos. The current digital presence lacks integration of key client-focused features and secure login capabilities necessary to serve a growing and diverse client base effectively.
A large financial consulting firm offering personalized financial planning and advisory services to diverse client segments such as retirees, widows, and divorcees, seeking to expand digital engagement and improve service accessibility.
The new website is expected to extend the client base by providing accessible and detailed financial services online, increase user engagement through interactive resources, and improve customer satisfaction by offering secure account management. These improvements aim to support the client’s growth ambitions and establish a strong digital presence within the financial consulting industry.