A client requires a robust, scalable mobile application that provides a private digital space for families to communicate, share media, organize events, and build their family tree. Existing native apps are underperforming, lacking advanced functionalities such as real-time updates and custom family visualization, which hampers user engagement and growth. Additionally, the current backend setup is inadequate for supporting real-time social features, necessitating a modern, integrated architecture.
A mid-sized tech startup specializing in creating secure social platforms for community and family engagement.
The new platform aims to enhance family engagement by providing a secure, intuitive space for communication, media sharing, and events management. Expected results include increased user adoption, higher retention through real-time interactions, and scalable infrastructure capable of supporting significant growth. This development is anticipated to streamline family connections and improve overall user satisfaction, thereby expanding the client’s market share within its target demographic.