Potential users face difficulties obtaining credit cards and accessing financial products due to low credit scores, limiting their financial growth and inclusion. The client aims to address these barriers by creating a streamlined, secure mobile banking application that enhances creditworthiness and promotes responsible financial behavior.
A financial technology startup focused on providing innovative credit-building solutions and accessible banking services to underserved populations in the US.
The platform aims to empower low-credit-score individuals by providing accessible financial tools, thereby increasing user adoption and engagement. Expected outcomes include onboarding approximately 1,285 verified accounts in initial phases, with ongoing growth driven by marketing strategies. The scalable, secure system will facilitate continuous feature enhancement and user retention, ultimately contributing to improved credit scores for users and expanding the client’s market share in underserved financial segments.