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Development of a Cross-Platform Betting Community Mobile Application
  1. case
  2. Development of a Cross-Platform Betting Community Mobile Application

Development of a Cross-Platform Betting Community Mobile Application

ronasit.com
Gambling
Media
Advertising & marketing

Identifying Challenges in Engaging Betting Community via Mobile

The client seeks to expand their existing betting community platform by developing a robust, scalable, and user-friendly mobile application. Current web-based services lack convenience for users to engage on-the-go, receive timely notifications, track real-time betting odds, follow other bettors, and view sports updates within a seamless mobile experience. They face challenges in attracting new users, maintaining engagement, and staying competitive with existing mobile-first betting solutions.

About the Client

A technology-driven gambling platform aiming to enhance user engagement through an engaging mobile app, providing community features, real-time odds tracking, and interactive content.

Goals for Enhancing User Engagement and Platform Scalability

  • Rapid development and deployment of a cross-platform mobile app within a tight timeframe to capitalize on major sports events.
  • Achieve a minimum of 2000 downloads post-launch and significantly increase user engagement metrics.
  • Enable real-time data update features such as odds tracking, live game updates, and promotional notifications.
  • Offer social features allowing users to follow other bettors, view their stats, and participate in competitions.
  • Implement analytics to monitor user interactions, popular features, and conversion metrics, facilitating future improvements.
  • Ensure app scalability to support growing user base and potential feature expansion over time.

Core Functional Capabilities for a Betting Community App

  • User registration with email and social media login options, with onboarding that guides new users through main features.
  • User profile pages displaying betting statistics, followed users, and activity feeds.
  • News feed integrated with betting news, updates, and promotional content.
  • Ability to enter, track, and analyze betting picks, odds boosts, and promotional offers downloaded from external sportsbooks.
  • Game center for sorting and viewing upcoming or live sports events, with interaction capabilities.
  • Notification system supporting push notifications for updates on bets, odds, and promotional offers.
  • Deep linking capabilities to enable seamless navigation from external links or web content to specific app screens.
  • Leaderboard and social features allowing users to follow others and see their betting progress.

Technologies and Architectural Approach for Cross-Platform Development

React Native for building a single codebase supporting both iOS and Android platforms
Expo for development, testing, and deployment tools
Firebase Analytics for usage tracking and event analytics
ExpoNotifications for push notification delivery
Sentry for bug and error tracking
Deep links and Firebase Dynamic Links for seamless cross-platform navigation

External Data and Analytics System Integrations

  • APIs from legal US sportsbooks for real-time odds, game data, and promotions
  • Third-party analytics platforms for user behavior and engagement measurement
  • Social media platforms for social login and sharing features

Performance, Security, and Scalability Specifications

  • App must support scaling to thousands of concurrent users, with responsive load handling
  • Data privacy and security compliance for user information and betting data
  • Timely updates to ensure new features align with sports seasons, especially major events like the Super Bowl
  • Performance benchmarks ensuring low latency in real-time data updates to enhance user experience
  • Native-like performance with stability across Android and iOS devices

Expected Business Impact and Key Metrics

The development of this cross-platform betting community app aims to significantly boost user engagement, achieving at least a tenfold increase in monthly active users shortly after launch. It will establish a more active, socially connected community by enabling real-time tracking, notifications, and social features, facilitating increased retention and higher participation in betting activities. The app’s scalable architecture will support further growth, feature expansion, and improved competitive positioning in the online betting marketplace.

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