The client utilizes an internally developed Windows desktop application to manage various operations, including customer information, contracts, and transactions. While effective internally, customers have no direct access to their data, limiting transparency, engagement, and potentially increasing operational overhead for client support.
A mid-sized supply chain company involved in grain handling, export, and related logistics services seeking to improve client engagement and operational efficiency.
The implementation of the customer portal is anticipated to significantly enhance client engagement by providing direct, real-time access to their data, leading to improved customer satisfaction and loyalty. It is expected to reduce customer support queries by approximately 30%, streamline operational processes, and support business growth by enabling more efficient data management and communication.