The client faces difficulties in effectively connecting partygoers to their beach party experiences, including issues with event discovery, streamlined ticketing, and artist-fan engagement. There is a need to simplify access to event information and foster an engaging platform that encourages active participation among users and artists alike.
A large-scale event management company specializing in music festivals and beach parties seeking to enhance attendee engagement through a custom mobile application.
The implementation of this comprehensive mobile platform is expected to significantly enhance user engagement and participation, with targeted metrics such as increased event attendance, higher active user rates, and expanded digital reach through integrated live streaming and social sharing functionalities. These improvements will position the client as a leading innovator in event experience and attendee connectivity.