Development of a Secure Customer Data Collection and Marketing Automation Platform

The client requires an efficient, compliant system to collect customer contact information through online forms, facilitate personalized marketing communications, and manage consent for data processing, amid a rapidly growing digital presence and increasing data privacy regulations.

A mid-sized international software development company specializing in delivering digital solutions for clients worldwide, with a focus on marketing and customer engagement services.

• Implement a secure online form system to collect and validate customer contact data
• Develop a consent management feature aligned with data privacy laws for personalized marketing communications
• Create a backend infrastructure to automatically process form submissions and manage customer data
• Ensure the platform is scalable and secure to handle increasing traffic and data volume
• Enable seamless integration with existing CRM and marketing automation tools

• Secure online form creation with validation and CAPTCHA to prevent spam
• User consent capture with options for GDPR/CCPA compliance, including opt-in/opt-out toggles
• Backend processing pipeline to store data in a secure database
• Automated triggers for sending personalized marketing emails based on form submissions
• Dashboard for monitoring form submissions, customer opt-ins, and communication logs
• Role-based access control for managing user permissions
• Compliance logging for data privacy audits

• Customer Relationship Management (CRM) systems for data synchronization
• Email marketing platforms for automated outreach
• Analytics tools for monitoring form conversions and user engagement
• Data privacy management systems to enforce compliance

• System scalability to accommodate up to 10,000 form submissions per day
• High availability with 99.9% uptime
• Data security aligned with GDPR and CCPA standards
• Response time under 2 seconds for form submission processing
• Regular security audits and vulnerability assessments

The implementation of this customer engagement and consent management platform is expected to significantly enhance marketing efficiency, increase customer contact data collection by 50%, ensure regulatory compliance, and improve overall ROI of marketing campaigns through targeted communication, leading to increased customer engagement and revenue growth.