Legacy retail systems, such as visual-based desktop applications, lack direct connectivity with modern marketplace APIs, resulting in limited access to comprehensive customer data, restricted order processing capabilities, and inefficient data management workflows. This hampers business agility and customer insights, especially when handling sensitive information like personally identifiable information (PII).
A mid-sized retail company with a legacy desktop-based system, seeking to integrate with external marketplace APIs to enhance customer data access and order management capabilities.
The implementation of this API connector aims to significantly enhance data accessibility and operational efficiency by providing comprehensive access to marketplace data, including PII-restricted information. Expected outcomes include streamlined order management, improved customer insights, and increased scalability of data workflows, ultimately driving better decision-making and customer satisfaction.