The client faces difficulties establishing credibility and trustworthiness due to complex user interfaces and the highly regulated landscape of cryptocurrency transactions. Additionally, there is a need to enable a seamless secondary marketplace for NFT resale, which poses technical and legal challenges. These issues have hampered user engagement and operational efficiency.
A mid-sized online marketplace specializing in digital asset trading, including NFT packages, targeting customers in the US market seeking a seamless buying, selling, and reselling experience.
The implementation of the new platform aims to significantly enhance user engagement and satisfaction through an intuitive and trustworthy design. The integration of comprehensive KYC verification and secure storage is expected to elevate confidence in the platform. By enabling secondary resale markets, the platform can increase revenue streams and customer retention. These features collectively are projected to improve transaction volumes, foster customer loyalty, and establish a competitive industry position.