Development of a Secure and User-Friendly Data Collection and Marketing Platform

The client faces difficulties in capturing user contact information through online forms, managing consent for data processing, and ensuring compliant communication with potential customers. There is a need for a streamlined, compliant, and user-centric data collection system to improve lead generation and marketing effectiveness.

A mid-sized international service provider specializing in digital marketing solutions and customer engagement, seeking to enhance their online lead generation and data management capabilities.

• Implement a secure online form for collecting user contacts with integrated consent management.
• Enable automatic confirmation and acknowledgment messaging to users upon form submission.
• Develop a system that stores and manages user contact data efficiently while ensuring compliance with data privacy regulations.
• Create an interface for marketing teams to access and utilize collected contact information for personalized outreach.
• Improve lead conversion rates and reduce form abandonment through a seamless user experience.

• Secure online contact form with mandatory consent checkbox and data privacy acknowledgment.
• Automated email confirmation system upon successful form submission.
• User data storage with encryption and role-based access controls.
• Backend interface for marketing team to retrieve and segment contact data.
• Responsive design ensuring accessibility across devices.

• Email service provider for sending confirmation and marketing emails.
• CRM systems or contact management tools for lead follow-up.
• Analytics and tracking services to monitor form engagement.

• Form submission processing within 2 seconds under typical load.
• Data encryption both in transit (SSL/TLS) and at rest.
• Compliance with relevant data protection regulations (e.g., GDPR).
• System uptime of 99.9% to ensure availability.

The implementation of this platform is expected to significantly improve lead capture efficiency, with an estimated increase in contact data collection by at least 30%. Enhanced data management and compliance will facilitate targeted marketing campaigns, leading to higher conversion rates and improved customer engagement. Additionally, automating confirmation communications will improve user trust and participation.