Development of a Secure and User-Centric Internal Data Collection and Marketing Platform

The client needed a streamlined platform to securely collect user contacts and preferences while ensuring compliance with data processing regulations. They faced difficulties in efficiently managing user consent and delivering personalized marketing materials, which impacted engagement rates and data security.

A mid-sized international service provider offering digital marketing and data collection solutions, aiming to enhance client engagement through optimized communication channels.

• Implement a secure digital form for collecting contact information and consent, ensuring compliance with data privacy laws.
• Automate the delivery of personalized marketing content based on user preferences and consent.
• Increase client engagement rate through targeted, personalized outreach campaigns.
• Ensure scalability and security of the data collection system to handle growing user volumes.
• Achieve a reduction in manual processing time for client outreach by automating data management workflows.

• Secure contact data collection form with validation and user consent capture.
• Automated confirmation messaging upon successful submission.
• Backend data storage with encryption and compliance adherence.
• Dashboard for managing contacts, consents, and marketing templates.
• Integration with email marketing systems for automated, personalized communication.
• Responsive design ensuring accessibility across devices.
• Automated follow-up workflows based on user actions and preferences.

• Email marketing platforms for campaign automation
• CRM systems for contact management
• Third-party analytics tools for tracking engagement
• Authentication and consent management services

• System must handle at least 10,000 concurrent form submissions per day with 99.9% reliability.
• Data must be encrypted both at rest and in transit to ensure compliance with data privacy laws.
• Response times for form submissions should not exceed 2 seconds.
• Platform should be scalable to accommodate future growth in user base and data volume.

The new system aims to streamline client data collection processes, improve personalization and engagement in marketing campaigns, and ensure regulatory compliance. Expected outcomes include a 30% increase in marketing response rates, a 25% reduction in manual data handling efforts, and enhanced user trust through secure data management.