Development of a Secure and User-Centric Contact Collection and Marketing Platform

The client lacks an efficient, compliant system for collecting user contacts and managing consent for personalized marketing campaigns, leading to potential data privacy concerns and low engagement rates.

A mid-sized digital marketing agency specializing in personalized outreach and client engagement solutions.

• Implement a secure contact form that captures user information with explicit consent for GDPR and privacy compliance.
• Automate the process of sending marketing materials based on user preferences and consent.
• Increase email engagement rates through targeted, personalized outreach.
• Ensure data privacy and security adherence across the platform.
• Establish a scalable solution capable of handling a growing user base worldwide.

• User contact form with mandatory consent checkbox and data encryption.
• Backend database to store contact details and consent metadata.
• Automated email marketing workflow based on user preferences.
• Dashboard for administrators to monitor contact submissions and campaign performance.
• Notification system to confirm successful submissions and send follow-up messages.
• Compliance logging to track consent and communication history for audit purposes.

• Email service providers for marketing automation
• Data privacy compliance tools (e.g., consent management platforms)
• Analytics and monitoring tools for tracking engagement metrics

• System should support at least 10,000 simultaneous users without performance degradation.
• Data encryption both at rest and in transit to ensure security.
• System uptime of 99.9% with rapid incident response.
• Compliance with GDPR, CCPA, and other relevant data privacy standards.
• Responsive web interface accessible on desktops and mobile devices.

The new contact collection and marketing platform is expected to increase marketing engagement by 30%, improve consent compliance rates to over 99%, and support scalable growth with a robust, secure infrastructure, ultimately leading to higher client conversion rates and enhanced brand reputation.