The client faces difficulties in connecting property buyers with sellers who do not yet list their properties on the market, limiting opportunities for early engagement and market reach. Additionally, current solutions lack a comprehensive, scalable digital platform that accommodates the dynamic needs of buyers, sellers, and agents, resulting in operational inefficiencies and limited growth potential.
A mid-sized real estate firm aiming to connect home buyers, sellers, and agents through an innovative digital platform that extends beyond existing market offerings.
The new platform aims to significantly expand market reach by connecting property seekers with non-market-listed homes, resulting in increased property valuations and client engagement. Success metrics include launching a fully operational platform within 9 months, processing thousands of valuations within the first two months, and establishing a foundation for long-term growth and feature expansion.