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Development of a Scalable Self-Service Mobile Advertising Platform

sigma.software

Media

Challenges with Existing Advertising Platform

Global Media Group currently lacks a robust, scalable, and user-friendly self-service mobile advertising platform. Their existing systems are complex, require significant manual intervention, and struggle to meet the demands of rapidly evolving digital advertising trends. They face challenges in delivering targeted ads efficiently, managing campaign performance, and providing timely reporting to their clients. Turnaround time for campaign deployment is slow, limiting their ability to capitalize on market opportunities.

About the Client

Global Media Group is a leading provider of digital advertising solutions, serving a wide range of clients with targeted mobile advertising campaigns across various platforms.

Project Goals

Develop a scalable and high-performance self-service mobile advertising platform.
Enable marketers to easily create, launch, and manage targeted mobile advertising campaigns.
Improve campaign performance and deliver measurable results for clients.
Automate key AdOps processes to reduce manual effort and improve efficiency.
Provide a user-friendly platform accessible to both experienced and non-technical users.
Achieve a campaign turnaround time significantly faster than current processes.

Functional Requirements

Intuitive ad creative builder with predefined elements.
Demo tool for showcasing ad formats.
Preapproved creative submission process.
User-friendly geotargeting module.
Automated rules-based blocklisting and performance optimization.
Rich campaign-level reporting (online and downloadable).
AdOps automation features.
Integration with distribution channels and tracking systems.
Algorithm for non-human campaign management.
Real-time campaign performance dashboard.
Layered alert notifications (email/SMS).

Technology Preferences

SaaS architecture

Cloud-based infrastructure (AWS)

Mobile SDKs (iOS & Android)

API integrations

Required Integrations

Advertising networks
Tracking platforms
CRM systems

Non-Functional Requirements

High scalability (support 5 million+ impressions/day)
High performance (fast campaign turnaround)
Security (data protection and privacy)
Reliability (minimal downtime)
Accessibility (user-friendly interface)

Expected Business Impact

This platform will enable Global Media Group to significantly expand its market reach, increase revenue, improve client satisfaction, and gain a competitive advantage in the rapidly evolving mobile advertising landscape. The automation and efficiency gains will reduce operational costs and free up resources to focus on strategic initiatives. Faster campaign turnaround times will allow for quicker response to market trends and increased revenue opportunities.